enabling best-in-class
A diverse experience working in development, programming + strategy for global brands has made me effectively skilled at solving problems. I remove operational roadblocks and foster strategic partnerships in order to streamline processes and amplify creative content.
Recent Work
Built operational structures and workflows to optimize production and delivery of digital content, resulting in communicating storyworlds, launch plans, and key assets to hundreds of employees across local, regional, and global teams.
Creatively developed over 300 minutes of digital short-form, including editorial, animated, and live-action shorts.
Oversaw and created operational programming plans for earned and owned platforms, generating millions of views on a branded global YouTube channel.
Cross-Functional Collaboration
My commitment to promoting collaboration, problem-solving, and relationship-building across diverse teams - including creative, marketing, product development, and executive leadership - has consistently contributed to the achievement of organizational objectives and the realization of impactful creative initiatives. I actively cultivate relationships with key internal and external stakeholders, leveraging these connections to strategically guide the scope and scale of creative deliverables in alignment with financial targets.
Creative Optimization
I champion a culture of continuous improvement and innovation within creative teams, fostering an environment where creators thrive. By actively engaging with stakeholders and thinking globally, I tailor solutions to meet the unique creative needs of diverse international markets, empowering teams to produce impactful content. Naturally attuned to identifying and addressing communication gaps, I take a proactive approach to clearing obstacles in order to uphold a supportive environment conducive to productivity and creativity.
Production Cycle Expertise
Drawing on a deep understanding of creative production, I drive the timely delivery of creative assets to meet global business needs, including delivering global content for local distribution across platforms. I continuously develop and refine department processes and tools to enhance efficiency and effectiveness, ensuring creative endeavors are consistently optimized for success.
DEIA Thought Leadership
Having lead Diversity, Equity, Inclusion & Accessibility efforts, I initiate and oversee global partnerships with top organizations that provide research, direct guidance and thought leadership aimed at increasing representation of marginalized groups. I provide DEIA programs and initiate localization and implementation across teams and agency partners while ensuring ongoing strategic alignment.